Localisation and internationalisation
Understanding internationalisation and localisation, and how these processes evolve over time and across countries, is essential for international marketing. What triumphs as a slick and effective marketing campaign in the UK may fall flat in the US.
Considering not only linguistic content but also technical factors - such as availability of broadband in the target country, use of culture-specific search engines, or the legal requirements on accessibility - are crucial nowadays when translating websites and other digital media.
We keep ourselves up to date on the ins and outs of the international digital landscape and have been quietly helping local brands achieve success in new countries since we began.